Statement of Intent
For my music video, I chose a remix version of the song Ocean Drive by Duke Dumont. This song will appropriately attract the target audience of sixteen to twenty-five year olds; this age range signifies the ideal listenership for dance music. They will be culturally aware and therefore be aware of some of the social issues within the video. The lighting presented will be vibrant and specific shots will have a pink light-leak effect. There will not be a precise colour scheme though the ethnicity representation will reveal colourful saris worn. In contrast, the homeless character signifying the lower social class mise-en-scene will wear bland and unbranded clothing, to emphasise the higher-class character who will wear branded bags and shoes. The location representation of urban vs nature is demonstrated through sea and field shots compared to the rapidity of London’s city life, using sped up shots. The camera shots include close ups and long shots, representing the main person’s whole b...